Social Media and the End of ‘Gender’?


The provocative title of this TEDWomen talk by Johanna Blakley obscures the essence of what she is saying – that with the rise of social media, the focus in advertising is going to shift away from appealing to demographics and instead appeal to the passions of particular groups and tap in to what people want.

If social media is a value exchange, then having good, appealing content is key to that exchange. Laura Scott from Addiction Innovation was particularly clear on this point at their ‘Trust, Transparency and Advocacy’ Social Media Week panel session last Thursday – good content is key in social media.

It’s clear that these things are linked. Though demographics can be effective, intangibles not accounted for by demographics influence our taste, likes and dislikes. The future lies in creating content that speaks to people’s passions.



No Responses Yet to “Social Media and the End of ‘Gender’?”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: